Home > Politics > Corporate Sponsored Astroturf or Genuine Grass Roots Groups

Corporate Sponsored Astroturf or Genuine Grass Roots Groups

February 27, 2011

Astroturf refers to apparent grassroots-based citizen groups or coalitions that are primarily conceived, created and/or funded by corporations, industry trade associations, political interests or public relations firms. Example: Billionaire Koch Brothers founded Americans for Prosperity.

Genuine grassroots activism which tends to be money-poor but people-rich, astroturf campaigns are typically people-poor but cash-rich. Funded heavily by corporate largesse, they use sophisticated computer databases, telephone banks and hired organizers to rope less-informed activists into sending letters to their elected officials or engaging in other actions that create the appearance of grassroots support for their client’s cause.

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