Home > Economy, Localization, Trends > Survey Says: Local First Campaigns Providing Huge Boost to Indie Businesses

Survey Says: Local First Campaigns Providing Huge Boost to Indie Businesses

February 9, 2011

American Independent Business Alliance reports:

Nationwide Survey Shows IBAs / Local First Campaigns Are Providing Huge Boost to Indie Businesses

Responses from 2,768 independent businesses, including retailers, service providers, restaurants and others found those in places with a Buy Independent / Buy Local (BIBL) initiative reported revenue growth of 5.6% on average in 2010, compared to 2.1% for those elsewhere.

Among independent retailers the benefit was even more dramatic: a 5.2% increase in holiday sales for those with BIBL campaigns serving their community, while retailers elsewhere reported an average gain of just 0.8%.

Business owners active in these community initiatives also reported a wide range of benefits, including greater customer loyalty and more awareness of the needs of independent businesses among city officials. Survey responses were generated largely by announcements from trade associations, AMIBA, BALLE, and ILSR

Advertisements
%d bloggers like this: