Smart-Mart Revolution

January 19, 2011

Michael Shuman is Director of Research and Public Policy at the Business Alliance for Local Living Economies (BALLE). He holds an A.B. with distinction in economics and international relations from Stanford University and a J.D. from Stanford Law School. Michael has authored, coauthored, or edited seven books, including The Small Mart Revolution: How Local Businesses Are Beating the Global Competition (2006) and Going Local: Creating Self-Reliant Communities in the Global Age (1998). The Small-Mart Revolution was awarded a bronze medal for best business book by the Independent Publishers’ Association.

Defenders of globalization, free markets, and free trade insist there’s no alternative to mega-stores like Wal-Mart — Michael Shuman begs to differ. In “The Small-Mart Revolution, Shuman makes a compelling case for his alternative business model, one in which communities reap the benefits of “going local” in four key spending categories: goods, services, energy, and finance. He argues that despite the endless media coverage of multinational conglomerates, local businesses give more to charity, adapt more easily to rising labor and environmental standards, and produce more wealth for a community. They also spend more locally, thereby increasing community income and creating wealth and jobs. “The Small-Mart Revolution presents a visionary yet practical roadmap for everyone concerned with mitigating the worst of globalization.

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