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Books on Tap: The Investment Answer

November 29, 2010

The Investment Answer shows you, in clear and understandable language, how to take control of your finances and think about investing in a different way. Whether you are new to finance or an experienced investor, this book is essential reading. Former United States Senator Bill Bradley says that “every American should read this book,” and Bob Waterman, co-author of In Search of Excellence, remarks, “if I could give only one book on investing to my friends and family, this one would be it.”

This book cuts through the Wall Street hype to give you just what you need to know. Joe Grundfest, Stanford Law School Professor and former SEC Commissioner, says that “Gordon Murray and Dan Goldie share secrets that Wall Street would rather you not know. Read this book and prosper.”

The Investment Answer will teach you to take advantage of how markets really work and how to benefit from the wisdom that Nobel Prize winners have acquired over the last 60 years. Nobel Laureate and Father of Modern Portfolio Theory, Harry Markowitz, remarks that “the book offers sound advice, which you will rarely if ever get from a daily financial newscast.” Gene Fama, widely recognized as the father of modern finance, says that the book is “an excellent primer for the investor who is not a finance specialist.”

You probably know the important measures of your physical health: your weight, blood pressure, and cholesterol levels. But do you know the important measures about your investment health? Is your advisor is a fiduciary who really works for you or for his firm? What is your percentage mix of stocks, bonds, and cash? How much you are paying in fees and investment-related taxes?

Most of us can’t answer these important financial questions…but we must. This book will help you become a smarter investor and a better steward of your money.

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